Coqonut: two animations
Coqonut
Video animation
May 2018
Coqonut was one of the first French-language crypto apps, a pioneer in a field that was only just emerging. But it faced a serious problem: convincing an audience that was largely wary of cryptocurrencies and of new digital financial services.
The crypto sector carried a complex and sometimes murky image, which put a real psychological barrier in front of potential users. Without some groundwork, most prospects gave up before they even understood what the platform actually offered.
As a French-language pioneer, Coqonut carried the job of opening up access to cryptocurrencies while reassuring people about the security and the legitimacy of its services. The stake was real: turning wariness into trust, and perceived complexity into ease of use.
WEBRIM built an explainer animation that teaches and reassures at the same time:
The explainer let Coqonut get past the barriers to adoption and build credibility in the French-language crypto market. Within a few months, the app had educated and converted an audience that had started out reluctant.
