Cash Tree app animation
Cash Tree
Video animation
August 2020
The Cash Tree mobile app was preparing to launch in French-speaking West Africa with a clear ambition: opening up access to digital financial services. But the team faced one big question: how do you convince an audience with little exposure to financial apps to take the step and open an account?
The sign-up flow, technically sound as it was, still felt intimidating to many potential users. With no engaging visual support, drop-off during onboarding was high. The stake was real: turning first curiosity into genuine adoption.
Cash Tree needed a communication tool that would reassure users about the security of the platform while taking all the mystery out of signing up. It had to combine professional credibility with plain, patient explanation to win over a demanding market.
WEBRIM produced a two-minute explainer animation that teaches as it engages:
The explainer changed the onboarding experience at Cash Tree and clearly improved acquisition. Within a few weeks of release, the app saw people take up its services far more smoothly.
