Bottarga Mauritania website
Abou Hassan Souid
Website design
April 2025
Bottarga Mauritania, a brand specialising in the artisanal production of bottarga, or cured grey mullet roe, had craft recognised locally but suffered from a lack of visibility abroad. Its product, of very high quality, deserved a far wider reach, but the brand had neither an online shop nor a coherent digital strategy.
Without a suitable platform, Bottarga Mauritania could neither show its artisanal identity at its best nor reach international markets interested in fine food. The need was clear: build a solid online presence able to carry a local brand to a global audience.
We built a complete e-commerce website, pairing storytelling, product presentation and online selling:
The Bottarga Mauritania site let the brand step onto the international stage with a clear position: an artisanal product of real standing, available online and shipped worldwide. The platform allows direct sales to consumers and also appeals to high-end distributors and restaurants looking for rare products.
Bottarga Mauritania is now seen as a premium name in Mauritanian gastronomy, with a digital presence that matches the quality of its craft.
