The International Marathon of Nouadhibou
Mohamed Haidara
Video animation
September 2017
The International Marathon of Nouadhibou wanted to build its profile worldwide and set up partnerships with NGOs and other international marathons. But it lacked visibility and struggled to explain the nature of its sporting and health activities. To grow and attract more runners, it urgently needed effective, striking promotion.
To answer that, we designed an explainer video putting the goals and values of the marathon in the spotlight.
The campaign gave the International Marathon of Nouadhibou greater international visibility and attracted new partners. The animation and the immersive footage put its values and its work forward, making the event more appealing to runners, sponsors and NGOs. That work now positions the marathon as a major sporting event and supports the growth of sport and health in Nouadhibou.
