Les Entreprises M2
Michael Tremblay
Video animation
December 2018
Les Entreprises M2, a construction services firm, was about to take a decisive step: expanding into a new region of Quebec, specifically the Laval area. Successful elsewhere, the company faced a real difficulty: becoming known quickly in a competitive market where it had no reputation at all.
With no local network and competitors already established, M2 had to build a visible presence to earn the trust its first contracts would depend on. The task was twofold: establish professional credibility and stand apart from local rivals, in order to speed up commercial growth.
The company needed a complete digital strategy to turn this move into a fast and lasting success.
To answer that need, we produced a striking animated video putting the strengths of Les Entreprises M2 forward:
With this animation and a targeted advertising campaign, Les Entreprises M2 quickly gained visibility and recognition in the Laval market. Within a few months of well-placed distribution, the firm had established itself as a credible player in its target region, generating qualified leads and winning its first local contracts.
