The Tubaniso Agribusiness and Innovation Center
Djibril Diagana
Video animation
28 August 2017
The TAIC was a promising project looking for funding to open an incubator in Mali. The challenge? Explaining its ambition clearly and powerfully, while convincing donors of its potential. It needed a video that was both professional and accessible, able to hold attention and bring the project to life.
So we produced a bespoke animation, pairing careful design with sharp storytelling. Playful, smooth and engaging, it gave the message a structure, made the project tangible and won investors over. You can watch the animation here.
To make the TAIC project clear and convincing, we created a lively, engaging animation built on three key elements:
With this animation, the TAIC was able to present its project clearly and powerfully, strengthening its image and its credibility with investors. The visual made the stakes easier to grasp and improved buy-in from donors, raising the project chances of being funded. By explaining the impact of the TAIC effectively, the animation did its job: making the incubator tangible and appealing to its future partners.
