Areca Frigo website
Moustapha Saadvi
Website design
June 2022
Areca Frigo, a specialist in seafood and cold storage solutions, wanted to open up to an international clientele. But its existing site was an obstacle to that ambition: incomplete, French only, unflattering and far too thin to reassure or convince foreign partners.
Key information was missing or badly presented: product range, production capacity, certifications, export logistics, cold facilities, and so on. In short, the site reflected neither the quality of the products nor the reliability of the company. Areca Frigo needed a professional, multilingual showcase, able to speak to markets such as southern Europe, West Africa and Latin America.
We rebuilt the Areca Frigo website from scratch as a strategic tool for export and reputation, with several key elements:
The new Areca Frigo site strengthened the credibility of the company with an international audience. Visitors can now grasp the strengths of the company quickly, browse the product ranges and see how serious it is through the quality of the site.
The site has also become a strategic entry point for new business relationships: international suppliers and buyers started getting in touch through it, which has widened the client base.
