Objectif Économie: two animations
Objectif Économie
Video animation
July 2022
Objectif Economie, a French company specialising in energy solutions, was launching an ambitious campaign to change French housing. It offered a new form of insulation and an innovative energy system, but faced one major problem: convincing French households, attached to their habits, to make the move to that energy transition.
The home-retrofit market carried an image of complexity and expense. Homeowners, often put off by opaque quotes and promises that were not kept, stayed wary of new solutions. With no clear, reassuring communication, most prospects gave up before they understood the real benefits of the energy Switch.
Objectif Economie needed a powerful persuasion tool that would show the advantages of its solution concretely while lifting the psychological and financial brakes on French households.
WEBRIM built a full video strategy with two complementary animations:
The conversion animation changed the sales approach at Objectif Economie and lifted campaign performance considerably. Within a few weeks of release, the company saw French households engage in large numbers with its energy solution.
