La Ruche Royale explainer video
La Ruche Royale
Video and film production
April 2021
La Ruche Royale, a specialist in natural bee products, wanted to promote its royal jelly and its range of related products. The products were of high quality, but the public did not clearly understand what royal jelly actually does, nor the difference between the formats on offer: capsules, ampoules, raw jars and so on.
The company faced a twofold task: teaching consumers about the properties of royal jelly and presenting the whole range in a simple, appealing and convincing way. It needed a teaching and marketing asset that could make the information plain while showing the products at their best.
To meet that need, we produced a clear, elegant and accessible explainer video, built around four lines:
With this video, La Ruche Royale was able to make the benefits of royal jelly clearer while showing its full product range at its best. The video strengthened customer trust, created more interest in the alternative formats, and improved conversion on the online sales channels.
