The architecture practice ARCHI-MED had solid craft and a recognised track record, including awards for buildings commissioned by the government. But it faced one major problem: no digital visibility at all, which kept it inside a narrow circle of regular clients. Despite its work and its awards, few people knew how good it was.
Without a clear presence in the regional market, ARCHI-MED struggled to stand out and win new contracts. It needed a strong communication asset to put its successes forward, build its image and earn recognition in Nouakchott, the Mauritanian capital.
To answer that need, we produced a striking animated video putting the strengths of ARCHI-MED forward:
With this animation, ARCHI-MED quickly gained visibility and recognition. Within a few months of running it on social media, the practice had established itself as an architectural reference in Nouakchott, drawing new clients and more prestigious contracts.